Gary Sherwin U.S. Travel Association


Gary C. Sherwin, CDME, APR is a 30-year hospitality industry vet, has served as President & Chief Executive Officer of Newport Beach and Company since 2013 and its business unit, Visit Newport Beach Inc. since 2006. Gary Sherwin is responsible for monitoring the community marketing corporation promoting Newport Beach, California as a top rated high end getaway with office buildings in Newport Beach, Sacramento, and London.

http://www.destinationmarketing.org/gary-sherwin-cdme - Gary Sherwin Destination Marketing
http://newportbeachandco.com/who-we-are/senior-executives - Gary Sherwin Newport Beach and Company

Sherwin likewise currently acts as the incoming chairman for the Washington DC-based Destination Marketing Association International (DMAI) the trade association for tourist marketing companies. Sherwin is immediate previous chairman of the Orange County Visitor Association, a recipient of its Legacy Award in 2015 and is the past chairman of the California Travel Association, the state's leading umbrella tourist advocacy company. He likewise sits on the Board of Directors for the US Travel Association.

Gary Sherwin Gary Sherwin Destination Marketing Association International

Prior to joining Newport Beach, Sherwin served for seven years as the Vice President of Market Development for the Palm Springs Desert Resorts Convention & Visitors Authority, the Vice President of Marketing for the Long Beach Convention & Visitors Bureau, Director of Media Relations for the Los Angeles Convention & Visitors Bureau and Director of Marketing Communications for the Fort Worth Convention and Visitors Bureau.

Sherwin conceived and developed the innovative Newport Beach and Company marketing model that not only handles the city’s tourism efforts but also works with the local restaurant association, neighborhood business associations, the Chamber of Commerce and the City of Newport Beach to provide a fully integrated approach to marketing the city worldwide. The organization also created a community foundation to aid in local leadership development.

A nationally recognized leader and consultant in community brand development, Sherwin co-authored the international best selling book Destination BrandScience TM, published by the International Association of Convention & Visitors Bureaus (now DMAI) in 2005. Sherwin also serves as a faculty member for the DMAI Certified Destination Marketing Executive Program and was the founder of the DMAI Hall of Fame, which recognizes the most influential figures in the destination marketing industry.
For seven years he was also an adjunct faculty member at California State University, Fullerton for its Travel and Tourism course. Sherwin holds a Bachelor of Arts in Communications and Political Science from California State University, Fullerton and was named in 2011 a Vision and Visionary by the university, its highest honor given to alumni. He was also named to the Department of Communications Wall of Fame.

Sherwin also attended Stanford University’s Leading Change and Organizational Renewal Program through its Graduate School of Business. Sherwin is accredited by the Public Relations Society of America (APR) and has also received his Certified Destination Management Executive (CDME) credential from DMAI.

He is married for the last 29 years to Liz, a television talent agent. They have two daughters, Lauren, a graduate student at the University of Southern California and Allyson, a student at the University of Missouri.

Make contact with Gary Sherwin on Linkedin https://www.linkedin.com/in/gary-sherwin-a261871
Visit Newport Beach http://www.visitnewportbeach.com/about/staff/
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